An illustration for Washington Post. You can see it here.
The article is about retailers say one of the biggest, and most unexpected, shifts in consumer behavior during the pandemic has been how quickly Baby Boomers have latched on to online shopping and curbside pickup. They say the trend — spurred by necessity among a high-risk cohort — is here to stay, even after things go back to normal. A look at how it's changing the way retailers think about older consumers and how to reach them.